An example press release will help you understand what an official statement needs to look like for journalists, publishers and readers on-line. Whether its an introduction of your product launch, business milestone, partnership, event, funding round, leadership appointment, or company expansion a good press release will tell you clearly and professionally. Press Release Example
For businesses targeting Indonesian audiences, Indonesia-terkini, in partnership with BeritaWire, can be part of a broader news distribution strategy aimed at getting important announcements to relevant readers and media audiences.
Key Takeaways
- Strong news release starts by having an informative and interesting headline.
- Opening paragraph should be able to tell you who, what, when, where and why.
- Supporting evidence, quotes and statistics are what make a news report credible.
- Press release must have an easy-to-read and logical structure.
- SEO should help to promote news instead of advertising it.
- An effective call-to-action (CTA) will lead people to more details and our website.
What Is a Press Release?
Press release is a formal statement of fact published by an organization (company), institution, organization and person for news reporting purposes through press agencies and newspapers.
A news article is not like advertising; it should be about current events. It should also tell people what this news is relevant for them outside of our company.
Common reasons for publishing a press release include:
- New product or service launches
- Business expansion
- Corporate partnerships
- Events and conferences
- Company milestones
- New research or reports
- Executive appointments
- Awards and achievements
- Funding announcements
- Community or social initiatives
A standard release commonly includes a headline, dateline, lead paragraph, supporting body copy, quotes, boilerplate, and media contact information.
Press Release Example: Product Launch
Below is an original sample that demonstrates how the structure can work in practice.
FOR IMMEDIATE RELEASE
Jakarta Startup Launches Digital Platform to Help SMEs Manage Online Operations
JAKARTA, August 14, 2026 — Today, Indonesian tech firm Nusantara Digital Solutions has launched an online solution for smes to manage their e-commerce activities like order processing, customer communication and basic business functions through a single application.
Order tracking, customer service reporting and business analysis is available on this application. According to them, this product was designed to address some problems that startups encounter while running several social media platforms independently.
“Small business needs easy-to-use software to simplify their daily operations not more complicated ones,” said Raka Pratama, CEO of Nusantara Digital Solutions.
To help entrepreneurs with an easy-to-use tool for managing their online business operations and making more informed choices.
Initially this application will be available for companies operating within certain regions of indonesia; later it will have more functionalities and be expanded to other markets.
As per our company’s statement, businesses are able to centralize customer data; track incoming orders; generate operational reports; and improve communication workflows.
About Nusantara Digital Solutions
Nusantara Digital Solutions is an Indonesia-based technology company developing digital tools for growing businesses. Its products focus on helping organizations improve operational efficiency and manage their digital activities through accessible technology.
Media Contact
Nusantara Digital Solutions
Media Relations Team
Email: media@example.com
Note: The company, quote, contact information, and announcement above are fictional and provided only as an educational press release example.
Why This Press Release Example Works
The example follows the inverted-pyramid approach, where the most important information appears first and additional context follows. This allows journalists and readers to understand the announcement quickly, even if they do not read the entire release.
1. The headline communicates the news
Headlines tell you how things went without being too vague and promotional. An effective news headline should convey this information fast and precisely.
2. The lead answers the 5 Ws
Opening paragraph describes organization, announcement, time, place and reason. It provides enough information for reporters to decide if this news is relevant with regard to their readers’ interests.
3. The quote adds perspective
An effective quote is one that provides interpretation, expertise, or a human perspective instead of just repeating what was said before.
4. Facts support credibility
Details may help to be a better news report for reporters. Where applicable, include statistics, research findings, dates, customer numbers, product specifications, or other evidence. Similarly, PR Newswire also suggests backing statements by providing supporting facts and information.
5. The boilerplate provides context
A summary of the company that issued this news is provided by a boilerplate. Its especially helpful if you find out about it prior to knowing who is releasing it.
How to Write a Better Press Release Example
Creating a professional press release starts with identifying the real news angle.
Instead of writing:
“Company X is excited to announce its amazing new solution.”
Use a more informative approach:
“Company X launches a digital platform designed to help Indonesian SMEs manage online operations.”
The second version immediately tells readers what happened and why it could matter.
Use a Newsworthy Headline
Keep the headline specific and factual. Avoid excessive adjectives, unnecessary jargon, and promotional claims.
Write a Strong Lead
The first paragraph should answer the essential questions:
Who? Who is making the announcement?
What? What happened?
When? When did it happen or when will it happen?
Where? Where is it relevant?
Why? Why does the announcement matter?
The five-W approach is a widely recommended foundation for press release leads.
Keep Paragraphs Short
Short paragraphs improve readability for journalists, mobile users, and online readers. Each paragraph should ideally communicate one main idea.
Include a Meaningful Quote
Choose an executive, founder, spokesperson, partner, customer, or relevant expert whose perspective adds something new.
Add a Clear CTA
A call to action can direct interested readers to a product page, event registration page, company website, research report, or additional information.
SEO and AEO Best Practices for a Press Release
A press release can also be optimized for search and answer-focused discovery without turning it into an article stuffed with keywords.
Use the Primary Keyword Naturally
If the target keyword is press release example, use it naturally in the page title, introduction, relevant headings, and supporting content where appropriate.
Do not repeatedly insert the keyword where it does not make sense.
Answer Search Intent Directly
For AEO, answer common questions clearly. For example:
What is a press release example?
A press release example is a sample announcement that demonstrates how a company or organization can present news using a professional media-release format.
This direct-answer format helps readers find useful information quickly.
Use Descriptive Headings
Organize the page with headings such as:
- What Is a Press Release?
- Press Release Example
- How to Write a Press Release
- Press Release Structure
- SEO Best Practices
- Frequently Asked Questions
This makes the content easier for both users and search systems to understand.
Prioritize Original Information
Do not copy another company’s release and simply replace its name. Build the announcement around original facts, verified information, unique quotes, and a genuine news angle.
Press Release Structure at a Glance
| Section | Purpose |
| Headline | Communicates the main news |
| Subheadline | Adds supporting context |
| Dateline | Identifies location and date |
| Lead | Summarizes the essential facts |
| Body | Provides details and background |
| Quote | Adds expert or executive perspective |
| CTA | Guides readers to the next step |
| Boilerplate | Introduces the organization |
| Media Contact | Enables journalist follow-up |
The exact structure can vary by organization and announcement type, but these components form a practical foundation for professional releases.
How Indonesia-terkini and BeritaWire Can Support Distribution
A good news release of press is just one component for a successful public relations campaign. Distribution is what reaches to relevant people for this news. BeritaWire Also Visit this Site
To reach out to indonesian readers, indonesia-terkini can also be included as part of an advertisement campaign through beritawire.
ToHello, the best way would be combining.
- A genuinely newsworthy announcement
- Clear and factual writing
- Relevant keywords
- Professional formatting
- Appropriate media distribution
- Supporting website content
- A measurable CTA
It is better to have an integrated press release rather than just one for marketing purposes only.
Common Press Release Mistakes to Avoid
Advertising instead of news writing.
An announcement should be communicated by means of press release not like advertisement.
Burying the main announcement
Start with what matters most.
Using unsupported claims
Supporting an important claim by providing facts, statistics and evidence.
Making the headline too vague
The readers must read about this news headline.
Overusing keywords
SEO should enhance findability not decrease readability.
Using generic quotes
An article quote is supposed to provide information and not just repeat headlines.
Making the release too long.
Short writing is easier for people to read a news report quickly. Many current press-release guides recommend keeping standard releases around one page or roughly 300-500 words, depending on complexity.
Final Thoughts
An example of a good press release is not just an outline. This shows how to convert an organizational press release and make it credible, newsworthy for journalists.
Effective news releases should be based on facts rather than rumors; they should start by stating what’s happening next and then provide supporting details through quotes from credible sources.
To target indonesian markets working for an organization with indonesian-terkini through beritawire is a good way to expand your press release and news distribution efforts. However, it’s still a good one; good news and clear writing, credible information and targeted distribution. Contact Us
Frequently Asked Questions
1. What is a press release example?
A press release example is a sample announcement showing how a professional media release should be structured and written.
2. What should a press release include?
It should generally include a headline, dateline, lead, body content, quote, boilerplate, and media contact details.
3. How long should a press release be?
A standard release is often kept to about 300–500 words, although complex announcements may require more detail.
4. What makes a press release newsworthy?
A clear event, launch, milestone, partnership, research finding, expansion, or other development that matters to an audience beyond the organization can provide a strong news angle.
5. Should a press release be SEO optimized?
Yes. Use relevant keywords naturally, provide useful information, write descriptive headings, and avoid keyword stuffing.
6. Can Indonesia-terkini distribute press releases?
Indonesia-terkini, in partnership with BeritaWire, can be part of a news distribution strategy for organizations seeking Indonesian media and audience visibility.
